Journalists, filmmakers, musicians, students, sports enthusiasts, travelers, activists, bloggers—basically anyone who wants to create original content for the web or for themselves—were released from the shackles of editing in a silo on Wednesday, 6/16, at 2:30 EST when Stroome, the world’s most collaborative online editing community, won a $200K grant from the Knight News Challenge.
For those of you who haven’t ever been exposed to the rarefied air that fellow co-founder Nonny de la Pena and I have been breathing for the last 4 days (the announcement was held at MIT, generally accepted as the technological epicenter of the universe), then let me explain: The Knight News Challenge is a milestone for any aspiring start-up; but if you’re in the field of journalism, it’s the mother-load.
So what will we do with the $200,000? What any self-respecting entrepreneurs would do: reinvest. And while we will plow most of the money back into the platform, we don’t plan to just build a more robust feature set and more intuitive user flow. A lot of that money is going back to the Stroome community.
Contests (who wants a Flip!!), collaborations (come on everybody, let’s make a movie!) and an aggressive outreach to the community that’s already shaping up to be one of the most diverse and devoted in the online video space (500 members, 40 countries, a singular passion for producing great work). Put another way, we’re paying it forward.
So if you like what you’ve found at Stroome since we went into open beta last April, keep collaborating. If you’ve just discovered Stroome, give it a try and then get the word out. If you have an idea on how to improve the site, drop us a line. Or better yet, put it on Stroome.
To read what Nieman Journalism Lab had to say: CLICK HERE.
To read the Knight News Challenge announcement: CLICK HERE.
Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.