Stroome Named a “Top 5 Social Network Worth a Browse” By Guardian; Stroome Community Doubles in a Week

Guardian Cites Stroome

Okay, we’ll admit it. Perhaps the UK’s Guardian was being a little cheeky when they said to ‘forget Facebook’ in lieu if our fair start up (“Forget Facebook: here’s five social networks you’ve probably missed,” 6/21/10). But who wouldn’t love the vote of support when they named Stroome a “top 5 social network worth a browse.”

Then, just when we thought it couldn’t get any better, it did.

Less than a week later, WaveMetrix, a leading internet research company, announced that Stroome was the most rapidly growing and the most discussed social network cited in the Guardian article.

According to WaveMetrix’s research:

The new social networks are not competing with mass networks such as Facebook or Twitter, but offer a specialist service or target a more niche community. Such networks offer marketers the opportunity to market online in a more targeted way.

Creating financial value by enticing people to hang out longer on your site? Advertisers are you listening?

Our users certainly are– in the aftermath of winning the Knight News Challenge, the Stroome community has more than doubled.

What will you do with Stroome?

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.


“Remix our second trailer!”: Activist Authors Enlist Stroome Community

#SinLugar's Twitter page

Less than 48 hours after the announcement that Stroome won the 2010 Knight News Challenge, #Sin Lugar has issued what appears to be Stroome’s first collaborative challenge.

In the past, # Sin Lugar (roughly translated “without borders”), a group of activist authors based in and around Mexico, has used Twitter and Slideshare to enable their community to  collectively participate in “the presentation and discussion of important issues without geographic location as an obstacle.”

Now, it seems, they are using Stroome:

“# SinLugar already has a profile and a group [on] Stroome. If you wish to join the group to help, check us out on Stroome. It’s easy to register, it takes no more than a couple of minutes and the platform is fairly intuitive.”

The collaboration revolves around remixing a # Sin Lugar trailer created to promote an upcoming June 28 call that will focus on issues evolving out of the current dire political situation in Mexico.

Here’s what’s up on Stroome:

If you want to participate in the remix:

  • Create an account at
  • Search for “Tráiler #SinLugar No. 2”
  • Hit ‘copy & remix’
  • Start collaborating

For more on # Sin Lugar, visit the # Sin Lugar blog.

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.

Editors Start Your Browsers!!! Stroome Wins $200K in Knight News Challenge

Journalists, filmmakers, musicians, students, sports enthusiasts, travelers, activists, bloggers—basically anyone who wants to create original content for the web or for themselves—were released from the shackles of editing in a silo on Wednesday, 6/16, at 2:30 EST when Stroome, the world’s most collaborative online editing community, won a $200K grant from the Knight News Challenge.

And the 2010 KNC winners are...

For those of you who haven’t ever been exposed to the rarefied air that fellow co-founder Nonny de la Pena and I have been breathing for the last 4 days (the announcement was held at MIT, generally accepted as the technological epicenter of the universe), then let me explain: The Knight News Challenge is a milestone for any aspiring start-up; but if you’re in the field of journalism, it’s the mother-load.

So what will we do with the $200,000? What any self-respecting entrepreneurs would do: reinvest. And while we will plow most of the money back into the platform, we don’t plan to just build a more robust feature set and more intuitive user flow. A lot of that money is going back to the Stroome community.

Contests (who wants a Flip!!), collaborations (come on everybody, let’s make a movie!) and an aggressive outreach to the community that’s already shaping up to be one of the most diverse and devoted in the online video space (500 members, 40 countries, a singular passion for producing great work). Put another way, we’re paying it forward.

So if you like what you’ve found at Stroome since we went into open beta last April, keep collaborating. If you’ve just discovered Stroome, give it a try and then get the word out. If you have an idea on how to improve the site, drop us a line. Or better yet, put it on Stroome.

To read what Nieman Journalism Lab had to say: CLICK HERE.

To read the Knight News Challenge announcement: CLICK HERE.

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.

USC Annenberg is using Stroome: How will you use it?

A teaching tool for aspiring digital journalists, a pivotal part of the news producers’ arsenal in the field, a way to collaborate on what’s going on around campus. These are just a few of the ways Annenberg plans to use Stroome throughout the USC community and world at large.

But how will the attendees of Wednesday’s 4/21 launch event use what’s been called “a game changer for online video”?

CLICK to find out.

Tom Grasty is a 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.

What the Heck is Stroome, Anyway?

The official Stroome-USC Annenberg launch party is less than five days away, and more than a few of you have been asking, “What the heck is Stroome and what can it do for me?”

Good question. Here are two answers:

Stroome is going to change the way we gather news.

So simple even a child (or in this case stick figure) can use it.

Annenberg Launches Stroome: Collaborative Online Video Editing Platform
Annenberg Room 207, April 21, 2010, 5:00 p.m.

Join Stroome co-founders Tom Grasty and Nonny de la Pena for the official launch of Stroome, recently hailed by the Online News Association as “a new paradigm for digital storytelling and visual journalism.” As the first university to deploy Stroome’s innovative collaborative editing platform, USC Annenberg continues to pave the way as a recognized leader in the digital media revolution. Grasty and de la Pena will be joined by Journalism School director Geneva Overholser and members of the Annenberg faculty as they discuss this groundbreaking digital tool for aspiring content creators.

Annenberg TV News to Start Using Stroome

It’s less than two weeks away from the 4/21 launch when USC Annenberg will announce their deployment of our collaborative editing platform. And now some more great news for Stroome.

Co-founder Nonny de la Pena and I met with members of Annenberg TV News yesterday to bring them up to speed on the platform. Well, they must have liked what they heard because they told us they plan to use Stroome to cut together a few web-based news stories in anticipation of the launch!

For those of you not familiar with Annenberg TV News, I’ll be the first to tell you it’s a pretty impressive outfit. Run entirely by USC students, ATVN is a fully functioning television news multimedia operation. They generate a live nightly newscast broadcast that’s broadcast campus-wide, as well as maintain an up-to-the-minute website.

ATVN is a great breeding ground for aspiring broadcast and digital journalists alike and the stories they cover range from community to politics to international and sports.

We can’t  wait to see what they cover with Stroome.

  • For an overview of ATVN, please click here.
  • For a list of awards ATVN and its students have won over the years, please click here.
  • For a look at where our ATVN alumni work, please click here.

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.

Stroome Debuts at South by Southwest

In just a few short years, South by Southwest, the Austin-based film, music and internet conference, has become a rite of passage for more than a few aspiring startups.

Three years ago it was Twitter, last year it was Foursquare, Gowalla and now (drumroll, please)… Stroome.

Okay, so maybe two hundred million visitors in our first year is a little ambitious, but at least we’re hanging out with the right crowd.

That’s right. After  9 months of blood, sweat and tears, the beta version of Stroome was unveiled at the South By Southwest Interactive conference in Austin this week. And according to fellow co-founder, Nonny de la Pena, who was there to do the honors, SXSW attendees embraced our little startup as a welcomed addition to the social media family.

Stroome debuts at SXSW 2010

“We always knew Stroome would address a real need in the online video space,” Nonny said. “But the overwhelmingly positive response from the internet’s most prolific taste-makers—people we both admire and respect–was more than we could have imagined.”

Stroome will officially launch later this month when USC Annenberg integrates the site into their classrooms on April 21. But considering the company we found ourselves in this week, we couldn’t have been happier to let a few people peek under the hood at SXSW.

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.