Tag Archives: engagement

BBC News ‘Clicks’ on Stroome

BBC News web reviewer Kate Russell looks into the future by featuring Stroome and touting it for what it is — a simple cloud editing site that uses drag and drop functionality for collaborating on video projects with distant friends, relatives and other aspiring content creators.

Watch Kate Russell’s full report here:


Stroome Unveils ‘New Look’ at TEDxUSC; $1000 Up For Grabs

As of 11:00AM Tuesday, 4/12, the hunt is on!!!

TEDxUSC | April 12, 2011

Stroome, the world’s most collaborative online video site, will preview our new look with a video scavenger hunt at the third annual TEDxUSC today on the campus of the University of Southern California.

The event involves not only the 1200 TEDxUSC conference participants, but will engage another highly creative, wildly innovative set of folks — the Stroome community. TEDxUSC participants will have all day to shoot their video for the contest, and 10 days to edit it together on Stroome. Final submissions will be due Thursday, May 16, at 5:00 PM PST, and emailed to TEDxUSC@stroome.com.

So how’s this whole this  work? We’re glad you asked:

The Stroome/TEDxUSC 2011 Scavenger Hunt

The USC Stevens Institute for Innovation’s goal for TEDxUSC 2011 is to encourage creativity and collaboration before, during, and after the event.

New look unveiled at TEDxUSC

Stroome, the world’s most collaborative online video editing platform, provides aspiring content creators with an online editing community where users can mix and match their video content with each other.

Add a smart phone, Flip, or digital camera and you’ve got everything you need to mix it up and mash it up at the first ever TEDxUSC video scavenger hunt.

Participants will work by themselves or as a team. However they decide to put their piece together, films need to include at least 8 elements from the official scavenger hunt ‘get it list’ here:

Footage of at least 8 of the following suggestions must be included in each final mash up film:

  1. Music from TEDxUSC (as uploaded post event by USC Stevens)
  2. A clip of a TEDxUSC speaker (as uploaded post event by USC Stevens)
  3. Your favorite innovation
  4. Interview with a TEDxUSC attendee
  5. Something emotional
  6. Something cardinal & gold (excluding articles of clothing)
  7. Something fast
  8. Something funny
  9. You and Tommy Trojan
  10. You or someone else answering the question: “How will you use Stroome?”
  11. You or someone else calling out, “TEDxUSC 2011, Actions Speak Louder!”
  12. You or someone else playing a demo or game at the Interactive Game & Demo Lounge
  13. You or someone else saying what their favorite part of TEDxUSC 2011 was
  14. Someone dancing
  15. Someone telling a joke

Participants  will have 10 days to upload, mix, and mash their own video, their team’s video, and/or other video shot by attendees at the event (that’s the collaboration part). Final films will be reviewed by the USC Stevens Institute, and the prizes listed below will be awarded for: 1) Best Video 2) Master Uploader – the person or team that uploads the most videos and 3) Master Collaborator – the person or team that includes the greatest number of videos shot by someone NOT on your team.

Each Winning team will receive…

  • 2 Free tickets to TEDxUSC 2012 (up to 3 invites for other team members)
  • Your film featured on the USC Stevens Institute for Innovation website
  • USC Stevens branded innovation skateboard

The winner of Best Video will also receive bragging rights and (wait for it)…$1000!!!

Enjoy the new look and be on the lookout for some exciting new features coming very soon!

Stroome Presents on Panel at NCMR in Boston

This past Friday, Stroome co-founder, Tom Grasty appeared at the National Conference for Media Reform in Boston alongside four of the industry’s leading independent journalism organizations for an inside look into how video is being used to shape the future of collaborative journalism.

NCMR | Boston, April 8-10, 2011

Taking a simple observation — anyone who has tried to work on a video project knows the problems inherent in online collaboration — the 90-minute panel took a deep dive into how organizations are collaborating on the organizational level, and what collaborative tools are making news gathering and reporting both expeditious and cost effective.

But just how far will news organizations be willing to travel down the path of open distribution/open licensing? How reliant should organizations be on stories generated by autonomous citizen journalists? How will news organizations maintain a competitive edge as multiple organizations draw from the same content pool? What role does video have to play in keeping news organizations relevant, profitable and credible? These were just a few of the questions the esteemed panel of experts explored.

Despite being the first panel on the first day of NCMR, “Getting out of the Silo: Editing Video as a Community” attracted close to a hundred extremely passionate (and presumably heavily-caffeinated) conference attendees. The room was filled to capacity with conference participants lining the aisles and filling the hallway. As was noted both from the dais and from those in attendance, the popularity of the panel only underscored the importance of collaboration and collaborative tools in journalism and advocate media.

Joining Stroome on the panel were Mara Abrams of the Tiziano Project, Jason Barnett of TheUpTake, and Eric Galatas of Free Speech TV. The panel was moderated by Erin Polgreen of The Media Consortium.

For more on all the NCMR panels, presenters, plenaries, participants and post-event parties, click here.

For more information on NCMR’s presenting sponsor, Free Press, click here.

KillerStartups Gives Stroome a Killer Review

We are very excited to announce that KillerStartups just gave us a really killer review– as longtime fans of the site, we couldn’t be more pleased.

The entire review is on their site, but here’s a little bit to whet your appetite:

Stroome – An online video and editing community

People who join the site can share videos that they have edited and ask others for an honest opinion on the work that they have done.

In practice, this means that you can be working on a picture, and when you feel like knowing what others think you simply mail them the pertinent link. They will be able to see the image you are working on, exactly like you are seeing it, and suggest changes right as if they were there with you.

Of course, as in any other networking site you will be capable of befriending new people and start receiving their updates. In this way, extending your professional network becomes something quicker and also more engaging – it is sure a big improvement over exchanging emails back and forth.

Why Stroome.com might be a killer

Collaborating with others around video files and clips becomes something instant when placed in such a context.

Some questions about Stroome.com

Is the editor compatible with all browsers?

Of course, we all know the answer to that: Yes (IE)! Yes (Firefox)! Yes (Safari)! Yes (Chrome)!

To read the full review, click here.

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.

Stroome Named a “Top 5 Social Network Worth a Browse” By Guardian; Stroome Community Doubles in a Week

Guardian Cites Stroome

Okay, we’ll admit it. Perhaps the UK’s Guardian was being a little cheeky when they said to ‘forget Facebook’ in lieu if our fair start up (“Forget Facebook: here’s five social networks you’ve probably missed,” 6/21/10). But who wouldn’t love the vote of support when they named Stroome a “top 5 social network worth a browse.”

Then, just when we thought it couldn’t get any better, it did.

Less than a week later, WaveMetrix, a leading internet research company, announced that Stroome was the most rapidly growing and the most discussed social network cited in the Guardian article.

According to WaveMetrix’s research:

The new social networks are not competing with mass networks such as Facebook or Twitter, but offer a specialist service or target a more niche community. Such networks offer marketers the opportunity to market online in a more targeted way.

Creating financial value by enticing people to hang out longer on your site? Advertisers are you listening?

Our users certainly are– in the aftermath of winning the Knight News Challenge, the Stroome community has more than doubled.

What will you do with Stroome?

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.