Tag Archives: USC

Stroome Unveils ‘New Look’ at TEDxUSC; $1000 Up For Grabs

As of 11:00AM Tuesday, 4/12, the hunt is on!!!

TEDxUSC | April 12, 2011

Stroome, the world’s most collaborative online video site, will preview our new look with a video scavenger hunt at the third annual TEDxUSC today on the campus of the University of Southern California.

The event involves not only the 1200 TEDxUSC conference participants, but will engage another highly creative, wildly innovative set of folks — the Stroome community. TEDxUSC participants will have all day to shoot their video for the contest, and 10 days to edit it together on Stroome. Final submissions will be due Thursday, May 16, at 5:00 PM PST, and emailed to TEDxUSC@stroome.com.

So how’s this whole this  work? We’re glad you asked:

The Stroome/TEDxUSC 2011 Scavenger Hunt

The USC Stevens Institute for Innovation’s goal for TEDxUSC 2011 is to encourage creativity and collaboration before, during, and after the event.

New look unveiled at TEDxUSC

Stroome, the world’s most collaborative online video editing platform, provides aspiring content creators with an online editing community where users can mix and match their video content with each other.

Add a smart phone, Flip, or digital camera and you’ve got everything you need to mix it up and mash it up at the first ever TEDxUSC video scavenger hunt.

At TEDxUSC
Participants will work by themselves or as a team. However they decide to put their piece together, films need to include at least 8 elements from the official scavenger hunt ‘get it list’ here:

Footage of at least 8 of the following suggestions must be included in each final mash up film:

  1. Music from TEDxUSC (as uploaded post event by USC Stevens)
  2. A clip of a TEDxUSC speaker (as uploaded post event by USC Stevens)
  3. Your favorite innovation
  4. Interview with a TEDxUSC attendee
  5. Something emotional
  6. Something cardinal & gold (excluding articles of clothing)
  7. Something fast
  8. Something funny
  9. You and Tommy Trojan
  10. You or someone else answering the question: “How will you use Stroome?”
  11. You or someone else calling out, “TEDxUSC 2011, Actions Speak Louder!”
  12. You or someone else playing a demo or game at the Interactive Game & Demo Lounge
  13. You or someone else saying what their favorite part of TEDxUSC 2011 was
  14. Someone dancing
  15. Someone telling a joke

After TEDxUSC
Participants  will have 10 days to upload, mix, and mash their own video, their team’s video, and/or other video shot by attendees at the event (that’s the collaboration part). Final films will be reviewed by the USC Stevens Institute, and the prizes listed below will be awarded for: 1) Best Video 2) Master Uploader – the person or team that uploads the most videos and 3) Master Collaborator – the person or team that includes the greatest number of videos shot by someone NOT on your team.

Each Winning team will receive…

  • 2 Free tickets to TEDxUSC 2012 (up to 3 invites for other team members)
  • Your film featured on the USC Stevens Institute for Innovation website
  • USC Stevens branded innovation skateboard

The winner of Best Video will also receive bragging rights and (wait for it)…$1000!!!

Enjoy the new look and be on the lookout for some exciting new features coming very soon!

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USC Annenberg is using Stroome: How will you use it?

A teaching tool for aspiring digital journalists, a pivotal part of the news producers’ arsenal in the field, a way to collaborate on what’s going on around campus. These are just a few of the ways Annenberg plans to use Stroome throughout the USC community and world at large.

But how will the attendees of Wednesday’s 4/21 launch event use what’s been called “a game changer for online video”?

CLICK to find out.

Tom Grasty is a 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.

What the Heck is Stroome, Anyway?

The official Stroome-USC Annenberg launch party is less than five days away, and more than a few of you have been asking, “What the heck is Stroome and what can it do for me?”

Good question. Here are two answers:

Stroome is going to change the way we gather news.

So simple even a child (or in this case stick figure) can use it.


Annenberg Launches Stroome: Collaborative Online Video Editing Platform
Annenberg Room 207, April 21, 2010, 5:00 p.m.

Join Stroome co-founders Tom Grasty and Nonny de la Pena for the official launch of Stroome, recently hailed by the Online News Association as “a new paradigm for digital storytelling and visual journalism.” As the first university to deploy Stroome’s innovative collaborative editing platform, USC Annenberg continues to pave the way as a recognized leader in the digital media revolution. Grasty and de la Pena will be joined by Journalism School director Geneva Overholser and members of the Annenberg faculty as they discuss this groundbreaking digital tool for aspiring content creators.

Annenberg TV News to Start Using Stroome

It’s less than two weeks away from the 4/21 launch when USC Annenberg will announce their deployment of our collaborative editing platform. And now some more great news for Stroome.

Co-founder Nonny de la Pena and I met with members of Annenberg TV News yesterday to bring them up to speed on the platform. Well, they must have liked what they heard because they told us they plan to use Stroome to cut together a few web-based news stories in anticipation of the launch!

For those of you not familiar with Annenberg TV News, I’ll be the first to tell you it’s a pretty impressive outfit. Run entirely by USC students, ATVN is a fully functioning television news multimedia operation. They generate a live nightly newscast broadcast that’s broadcast campus-wide, as well as maintain an up-to-the-minute website.

ATVN is a great breeding ground for aspiring broadcast and digital journalists alike and the stories they cover range from community to politics to international and sports.

We can’t  wait to see what they cover with Stroome.

  • For an overview of ATVN, please click here.
  • For a list of awards ATVN and its students have won over the years, please click here.
  • For a look at where our ATVN alumni work, please click here.

Tom Grasty is a novelist, screenwriter and 15-year veteran of the entertainment, advertising and internet industries. He is also a co-founder of Stroome.